PLAY! took place from March 25 to April 7, at the Art Gallery Digital SESI-SP, on Paulista Avenue,Sao Paulo, Brazil
The cultural space consists of 26,241,000 light clusters installed in 3,700 m² of metal frame that surrounds the building Fiesp. Six gaming based works of art were transmitted by contemporary artists, three of them interactive….including SEGA’s OutRun.
The exhibition PLAY! Inspired in the world of video games was curated by Marilia Pasculli and Danish Tanya Toft, who specializes in new media and digital art. According to Marilia, Game Art is considered one of the most interesting artistic events emerging today, not only by dissolving the boundaries between different art forms, but also to get an interactive potential.
“The way uncultured entertainment of videogames has achieved an important position in the intellectual aesthetic in the art world,” says the Brazilian.
A cultural value that goes beyond the screen
The work consists of video sequences of the game “OutRun”, 1986, released by SEGA and designed by Yu Suzuk. In the original game, the player controls a red Ferrari, with third-person perspective. The car already has a girl in the passenger seat. They pass by the road in a nice landscape. The game “OutRun” was one of the first driving simulators that gave the player the option to choose routes, which may have inspired the artists to make this game to be modified – and even instill some hope in the human being so that it retrieves the control of cultural development.